Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.

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Material and parts Consumer products Industrial products Capital items

Which of the following gives the exact position of a company’s product with respect to market?

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Market analysis Consumer analysis Macro analysis Micro analysis

he decisions regarding bundling of a product are related to:

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Product Price Distribution Promotion

Aggressive selling is a characteristic of which of the following concept of marketing?

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Production concept Marketing concept Selling concept Product concept

Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales, and increasing profits?

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Introduction Growth Maturity Decline

Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, “What is the buyer really buying?”

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Augmented product Actual product Core benefit Specialty product

The growth stage of a product life cycle is associated with:

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Peak sales Rapidly rising sales Low sales Declining sales

Which of the following aggressive strategy is without direction?

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Reactor Analyzer Defender Prospector

Which of the following is the period when sales fall off and profits drop?

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Introduction Growth Maturity Decline

Which of the following is NOT a purpose of a marketing plan?

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It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control

Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.

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Specialty Convenience Unsought Augmented

Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others?

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Consumer markets Business markets Global markets Government markets

The marketing plan should open with a brief summary of the main goals and recommendations. This is called:

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Business analysis Situation analysis Executive summary Mission statement

Which of the following firms emphasis on product’s benefits to the customers rather than on product attributes.

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Product oriented Market oriented Sales oriented Production oriented

Which of the following is also called an Export market?

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Consumer market Business market Global market Government market

Buying and selling of mass consumer goods and services comes under which of the following markets?

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Business markets Global markets Consumer markets Government markets

n the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage?

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Interest Trial Awareness Evaluation

Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities?

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Why to launch the product? How to launch the product? Where to launch the product? When to launch the product?

Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint?

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Customer complaints database Exit interviews Web and telephone information hotlines Business Analysis

Among the various elements, the brand name, belongs to which of the following?

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Core product Actual product Augmented product Specialty product

dentify the strategy that deals with the rate of new product development.

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Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy

Which of the following is NOT a part of consumer adoption process?

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Convenience Trail Evaluation Interest

Which of the following is NOT a part of financial summary?

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Financial requirements Pro-forma income statement Margin analysis Break-even analysis

Identify the type of packaging for ice creams.

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Primary packaging Secondary packaging Transport packaging Decorative packaging

Which of the following is a controllable factor for marketers?

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Competition Technology Corporate culture Economy

A product is showing rapidly rising sales and profits are also high. Identify the product is at:

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Introduction stage Growth stage Maturity stage Decline stage

Which of the following is NOT included in product decisions?

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Styling Brand name Warehousing Packaging

nsurance service would BEST be described as which kind of a product?

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Convenience Unsought Specialty Durable

Which of the following is NOT a purpose of a marketing plan?

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It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control

The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called:

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Industrial products Specialty products Unsought products Shopping products