Question No: 1 ( Marks: 1 ) - Please choose one
Which of the following is the first step in writing a marketing plan?
► Situation analysis
► Opportunity and threat analysis
► Executive summary
► Market analysis
Question No: 2 ( Marks: 1 ) - Please choose one
A market leader firm can expand the total market through:
► Decreasing distribution of the product
► Introducing the new usage of the product
► Eliminating some features of product
► Increasing cost
Question No: 3 ( Marks: 1 ) - Please choose one
Process engineering skills are required for the successful implementation of which of the following strategy?
► Market segmentation strategy
► Market dominance strategy
► Differentiation strategy
► Cost leadership strategy
Question No: 4 ( Marks: 1 ) - Please choose one
Any tangible thing that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called:
► Service
► Product
► Demand
► Idea
Question No: 5 ( Marks: 1 ) - Please choose one
Luxury products, such as Rolex watches, are also known as:
► Shopping product
► Convenience product
► Emergency product
► Specialty product
Question No: 6 ( Marks: 1 ) - Please choose one
Aggressive pricing is associated with which of the following stage of product life cycle?
► Introduction
► Growth
► Maturity
► Decline
Question No: 7 ( Marks: 1 ) - Please choose one
All of the following are the sources of idea for new product development EXCEPT:
► Government agencies
► Competitors
► Suppliers
► Customers
Question No: 8 ( Marks: 1 ) - Please choose one
Which of the following is NOT a decision required in commercialization?
► Why to launch the product?
► How to launch the product?
► Where to launch the product?
► When to launch the product?
Question No: 9 ( Marks: 1 ) - Please choose one
Which of the following are the people who purchase new products almost as soon as the products reach the market?
► Innovators
► Late majority
► Early majority
► Late adopters
Question No: 10 ( Marks: 1 ) - Please choose one
Which of the following is the spread of idea from the source of invention to the ultimate user or consumers?
► Innovation adoption process
► Innovation diffusion process
► Adoption process
► New product recognition
Question No: 11 ( Marks: 1 ) - Please choose one
Which of the following is essential requirement for medicines and drugs?
► Secondary packaging
► Primary labeling
► Decorative packaging
► Mandatory labeling
Question No: 12 ( Marks: 1 ) - Please choose one
Which of the following is less likely to damage reputations of a brand if a new product fails?
► Brand extension branding
► Individual branding
► Overall family branding
► Line family branding
Question No: 13 ( Marks: 1 ) - Please choose one
Which of the following brands cost more than other products in the category?
► Premium brand
► Economy brand
► Fighting brand
► Corporate brand
Question No: 14 ( Marks: 1 ) - Please choose one
Using one brand name for several related products is known as which of the following?
► Family branding
► Group branding
► Combination branding
► Premium branding
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