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Q. 1:

You are given the network below. Use any method you desire to find V_{be ,} V_da . Show your complete work. Label circuit diagram properly.

Q.3:

Identify and label each loop. Find currents for all loops and voltage drop across 10Ω for the given network. Write each step of calculation otherwise you will lose your marks.

“When BMW first made a strong push into the US market, it positioned the brand as being the only automobile that offered both luxury and performance. At that time, American luxury cars were seen by many as lacking performance, and American performance cars were seen as lacking luxury. These both attributes were successfully conveyed by the BWM at US market. The clever slogan 'The Ultimate Driving Machine' effectively captured the newly created umbrella category 'Luxury Performance Cars'.”


(Keller, K.L. (2006) Strategic Brand Management. Pp 149. Prentice Hall)


You are required to evaluate this scenario on the basis of following properties of Brand Positioning:


1. It revolves around the benefit
2. It is a unique valued place
3. It is a key determinant of operational strategies