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Mid Term Exams CS502 (Fundamental Of Algorithm)



Total Question were =22

MCQs =16

Question: (1 Marks)

What is 2-dimenssion Maxima Problem?

Question: (1 Marks)

Where Divide and Conquer Strategy is Applicable?

Question: (2 Marks)

Concider sorting three Numbers a1, a2, a3 with comparison- based sorting Algorithm then how many combinations Are possible?

Question: (3 Marks)

According to divide and conquer Strategy describe its Steps shortly.

Question: (5 Marks)

Given is the recursive relation for quick sort.

If we take n=2 then solve it.

Question: (10 Marks)

If you have to compare three values a1,a2,a3 then make the decision tree for it without considering the equality.

MIDTERM EXAMINATION Fall 2009 CS301- Data Structures


Question No: 1 ( Marks: 1 ) - Please choose one

A subscript of an array may be an integer or an

integer expression.

► True

► False

Question No: 2 ( Marks: 1 ) - Please choose one

Doubly Linked List always has one NULL pointer.

► True

► False

Question No: 3 ( Marks: 1 ) - Please choose one

In which of the traversal method, the recursive calls can be used to traverse a binary tree ?

► In preorder traversa

l only

► In inorder traversal only

► In postorder traversal only

► All of the given options

Question No: 4 ( Marks: 1 ) - Please choose one

A tree is an AVL tree if

► Any one node fulfills the AVL condition

► At least half of the nodes fulfill the AVL condition

► All the nodes fulfill the AVL condition

► None of the given op

tions

Question No: 5 ( Marks: 1 ) - Please choose one

Suppose currentNode refers to a node in a linked list (using the Node class with member variables called data and nextNode). What boolean expression will be true when cursor refers to the tail node of the list?

► (currentNode == null)

► (currentNode->next

Node == null)

► (nextNode.data == null)

► (currentNode.data == 0.0)

Question No: 6 ( Marks: 1 ) - Please choose one

Suppose that the class declaration of SomeClass includes the following function prototype.

bool LessThan( SomeClass anotherObject );

Which of the followi

ng tests in the client code correctly compares two class objects alpha and beta?

if (alpha <>

if (alpha.LessThan(beta))

if (LessThan(alpha, beta))

if (LessThan(alpha).beta)

Question No: 7 ( Marks: 1 ) - Please choose one

In C what is the operation that you can not do with primitive types?

Assign a value to primitive type using a literal

Declare primitive types to be constant using the Const keyword

Create a new instanc

e of primitive type with New keyword

None of these

Question No: 8 ( Marks: 1 ) - Please choose one

The operation for adding an entry to a stack is traditionally called :

add

append

insert

push

Question No: 9 ( Marks: 1 ) - Please choose one

The operation for removing an entry from a stack is traditionally called:

delete

peek

pop

remove

Question No: 10 ( Marks: 1 ) - Please choose one

Consider the following sequence of push operations in a stack:

stack.push(’7’);

stack.push(’8’);

stack.push(’9’);

stack.push(’10’);

stack.push(’11’);

stack.push(’12’);

► 7 8 9 10 11 12

► 9 8 11 10 7 12

► 9 10 8 11 12 7

► 9 10 8 12 7 11

Question No: 11 ( Marks: 1 ) - Please choose one

________ is the maximum number of nodes that you can have on a stack-linked list ?

Zero

2n (where n is the number of nodes in linked list)

Any Number

None of these

Question No: 12 ( Marks: 1 ) - Please choose one

Which of the following can be used to reverse a string value,

Stack

Queue

Both of these

None of these

Question No: 13 ( Marks: 1 ) - Please choose one

Consider the following tree,


How many leaves does it have?







2

4

6

9

Question No: 14 ( Marks: 1 ) - Please choose one

AVL Tree is,

Non Linear data structure

Linear data structure

Hybrid data structure (Mixture of Linear and Non Linear)

None of the given options.

Question No: 15 ( Marks: 1 ) - Please choose one

The following are statements related to queues.

(i) The last item to be added to a queue is the first item to be removed

(ii) A queue is a structure in which both ends are not used

(iii) The last element hasn’t to wait until all elements preceding it on the queue are removed

(iv)A queue is said to be a last-in-first-out list or LIFO data structure.

Which of the above is/are related to normal queues?

► (iii) and (ii) only

► (i), (ii) and (iv) only

► (ii) and (iv) only

► None of the given options

Question No: 16 ( Marks: 1 ) - Please choose one

An array is a group of consecutive related memory locations.

► True

► False

Question No: 17 ( Marks: 1 )

In which of traversal method, recursion can not be applied.?

Question No: 18 ( Marks: 1 )

What is meant by an empty stack?

Question No: 19 ( Marks: 2 )

Is the following statement correct? If your answer is No, then correct it.

“A tree is an AVL tree if at least half of the nodes fulfill the AVL condition”

Question No: 20 ( Marks: 3 )

The following function is performing some operation on the elements of a singly link list please tell what this functions is doing,

void LinkList::mystery(){

Node * temp = headNode;

int result = 0;

while( temp->getNext() != NULL ){

temp = temp->getNext();

int value = temp->get();

if(value % 2 == 0)

{ value ++;

temp->set(value);

}

}

}

Question No: 21 ( Marks: 5 )

See the code below , give comments against each line and identify which line will result in error?

1. void main(void)

2. {

3. int actual = 123;

4. int &other = actual;

5.

6. int natural = 456;

7. other = ♮

8. }

Question No: 22 ( Marks: 10 )

Draw AVL Tree by following digits 78, 21, 25, 28, 38, 36, 75 and also perform necessary rotation, while showing all the intermediate trees being created in the process. In each stage, the AVL transformation should be conducted at a discrepancy that is farthest from the root.

MGT 301 current midterm

MGT 301
Question No: 1 ( Marks: 1 ) - Please choose one
If XYZ Insurance Company observes a sudden increase in the number of farmers seeking flood insurance in Pakistan due to major floods in India, Which one of the following is representing flood situation for the company?
► Marketing opportunity
► Marketing strategy
► Marketing concept
► Marketing threat

Question No: 2 ( Marks: 1 ) - Please choose one
A marketing manager of a large consumer foods company is studying distribution, promotion, and price of the company's product. Marketing manager is studying which one of the following concepts?
► Marketing plan
► Marketing strategy
► Marketing mix
► Market offering

Question No: 3 ( Marks: 1 ) - Please choose one
Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and marketers look for ways to bring it down?

► Selling concept
► Product concept
► Production concept
► Marketing concept

Question No: 4 ( Marks: 1 ) - Please choose one
The strategic marketing process is how an organization allocates its marketing mix resources to reach its:

► Stated business idea
► Target market
► Competition
► Area of expertise

Question No: 5 ( Marks: 1 ) - Please choose one
Which one of the following is NOT a content of marketing plan?

► Budget
► Production
► Objectives
► Control

Question No: 6 ( Marks: 1 ) - Please choose one
Beliefs and values that are passed on from parents to children and are reinforced by schools, churches, business and government refer to which of the following beliefs and values?
► Crucial
► Core
► Secondary
► Primary

Question No: 7 ( Marks: 1 ) - Please choose one
Which one of the following represents large growing kid and teen market?

► Baby boomers
► Generation-X
► Generation-Y
► Echo boomers

Question No: 8 ( Marks: 1 ) - Please choose one
Harvard University is using the systematic design, collection, analysis, and reporting of data relevant to marketing its programs to minority students. What do we call this?

► Promotion
► Self-study
► Marketing research
► Cost-benefit analysis

Question No: 9 ( Marks: 1 ) - Please choose one
Which method of research can be used to obtain information if people are unwilling or unable to provide?

► Observations
► Focus groups
► Personal interviews
► Questionnaires

Question No: 10 ( Marks: 1 ) - Please choose one
Experimental research is best suited for gathering which of the following information?

► Unknown
► Causal
► Complicated
► Interactive

Question No: 11 ( Marks: 1 ) - Please choose one
General Motors need to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Which one of the following survey would be used by General Motors?

► Mail
► Telephone
► Personal interview
► Population

Question No: 12 ( Marks: 1 ) - Please choose one
A person on the University Book Shop's survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. What is a type of this question?

► An open-ended
► A dichotomous
► A multiple choice
► A scale

Question No: 13 ( Marks: 1 ) - Please choose one
In creating research questionnaires, which of the following is good advice for research specialist to follow?


► Use care in the wording and ordering of questions
► Questions do not have to be arranged in a logical order
► Ask personal questions in the middle of the instrument
► Avoid eye contact as it may confuse the respondents

Question No: 14 ( Marks: 1 ) - Please choose one
How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?

► Belief
► Subculture
► Post purchase feeling
► Stimulus-response Model

Question No: 15 ( Marks: 1 ) - Please choose one
Marketing stimuli consist of the four Ps. Which is NOT one of these Ps?

► Product
► Political
► Price
► Promotion

Question No: 16 ( Marks: 1 ) - Please choose one
Which one of the following stage is NOT a part of buyer’s black box?

► Brand choice
► Product choice
► Need recognition
► Dealer choice

Question No: 17 ( Marks: 1 ) - Please choose one
In a reference group, people having special skills, knowledge, personality, or other characteristics, exert influence on others. Which one of the following option refers to these people?

► Opinion leaders
► Habitual buyers
► Charismatic personalities
► Wild ducks

Question No: 18 ( Marks: 1 ) - Please choose one
The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
► Personal characteristics
► Psychological characteristics
► Behavioral characteristics
► Demographical characteristics

Question No: 19 ( Marks: 1 ) - Please choose one
Unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment refers to which one of the following?

► Belief
► Culture
► Personality
► Self-awareness

Question No: 20 ( Marks: 1 ) - Please choose one
Maslow has a list of human needs from the most pressing to the least pressing. They include all of the following EXCEPT:
► Physiological needs
► Safety needs
► Need recognition
► Self-actualization

Question No: 21 ( Marks: 1 ) - Please choose one
The buying process starts from which one of the following stage in which the buyer recognizes a problem or need?


► Need recognition
► Information search
► Evaluation of alternative
► Purchase decision

Question No: 22 ( Marks: 1 ) - Please choose one
Which of the following is NOT a primary motivation?

► Achievement
► Self-esteem
► Self-expression
► Attitude

Question No: 23 ( Marks: 1 ) - Please choose one
When the purchasing manager of ABC Company buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase decision?
► Does the quality of the goods meet company specifications?
► Does the supplier consistently deliver on time?
► Does the supplier also sell to my competitors?
► Does the price meet the company budget requirements?

Question No: 24 ( Marks: 1 ) - Please choose one
When a company identifies the parts of the market it can serve best and most profitably. Which one of the following factor is in the practice of a company?

► Concentrated marketing
► Mass marketing
► Targeted marketing
► Market segmentation

Question No: 25 ( Marks: 1 ) - Please choose one
A firm has decided to localize its products and services to meet local market demands. Which one of the following approache is a good approach for this segmentation?
► Geographic
► Demographic
► Psychographics
► Behavioral

Question No: 26 ( Marks: 1 ) - Please choose one
When Burger King targets different groups from children and teens to adults and seniors with different ads and media, it is practicing which one of the following segmentation?
► Demographic
► Age and life cycle
► Psychographic
► Behavioral

Question No: 27 ( Marks: 1 ) - Please choose one
Demographic segmentation divides the market into groups based on which of the following variables?
► Size, location, industry, customer
► Size, company, industry, technology
► Location, size, occupation, race
► Customer, technology, company, industry

Question No: 28 ( Marks: 1 ) - Please choose one
“Segments of consumers having similar needs and buying behavior even they are located in different countries” refers to which of the following segmentation?
► International marketing segmentation
► Consumer marketing segmentation
► Business marketing segmentation
► Intermarket segmentation

Question No: 29 ( Marks: 1 ) - Please choose one
Mass marketers, such as Target and Venture Stores, ignore market segment differences and target the whole market with one offer. What is their approach to segmenting?
► Undifferentiated marketing
► Differentiated marketing
► Target marketing
► Intelligent marketing

Question No: 30 ( Marks: 1 ) - Please choose one
Most manufactured materials and parts are sold directly to which of the following categories?
► Consumers
► Industrial users
► Co-branders
► Wholesalers

Question No: 31 ( Marks: 1 ) - Please choose one
Less frequently purchased consumer products and services which are compared by the customer on different product attributes, refers to which one of the following product?
► Specialty products
► Shopping products
► Unsought products
► Industrial products

Question No: 32 ( Marks: 1 ) - Please choose one
Beyond quality level, high quality also can mean high levels of quality consistency. Here, “Freedom from defects and consistency in delivering a targeted level of performance” refers to which of the following qualities?

► Perceived quality
► Product quality
► Adherence quality
► Conformance quality

Question No: 33 ( Marks: 1 ) - Please choose one
A period of rapid market acceptance and increasing profits refers to which of the following stages of the product life cycle?

► Decline
► Growth
► Maturity
► Introduction

Question No: 34 ( Marks: 1 ) - Please choose one
McDonald's run advertisement featuring children, senior citizens and minority groups. What does this ad show?

► Company is product oriented
► Company considers only environmental factors
► Company has several target markets
► Company is market oriented

Question No: 35 ( Marks: 1 ) - Please choose one
First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need for such a service. Which one of the following is the best discretion of product failure?
► Establishment of a customer information system
► Organization structure
► Technological advancement
► Scanning corporate capabilities

Question No: 36 ( Marks: 1 ) - Please choose one
Customer relationship management (CRM) focuses on creating two-way exchanges with customers so that firms have an intimate knowledge of their needs, wants and buying patterns. What does CRM deliver to customers for maintaining profitable customer relationships?
► Superior customer value
► Less expensive goods
► Quality products
► Variety of products

Question No: 37 ( Marks: 1 ) - Please choose one
One of the contents of formal marketing plan that includes a market description, a product review, a review of competition and a review of distribution is called:
► Threats and opportunity analysis
► Objectives and issues
► Marketing strategy
► Current marketing situation

Question No: 38 ( Marks: 1 ) - Please choose one
Marketing Information System consists of people, equipment, and procedures to gather, sort, _____, evaluate, and distribute information to marketing decision makers.
► Analyze
► Arrange
► Test
► Control

Question No: 39 ( Marks: 1 ) - Please choose one
Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following?
► An image
► A service
► A good
► An idea

Question No: 40 ( Marks: 1 ) - Please choose one
In BCG matrix, which one of the following SBUs finances the company’s question marks and stars?

► Dogs
► Stars
► Cash cows
► Question marks

Question No: 41 ( Marks: 10 )
Being a marketing manager in a store you have been assigned a task to find out the reasons that why the sales volume is decreasing day by day. How would you apply the concept of Marketing Information System (MIS) in this store and how it will work?


Question No: 24 ( Marks: 1 ) - Please choose one
Demographic segmentation divides the market into groups based on which of the following variables?
► Size, location, industry, customer
► Size, company, industry, technology
► Location, size, occupation, race
► Customer, technology, company, industry


Question No: 27 ( Marks: 1 ) - Please choose one
Buyer- seller similarities is an attribute comes under which one of the following concepts?


► Demographic factors
► Personal characteristics
► Situational factors
► Operating variables


Question No: 36 ( Marks: 1 ) - Please choose one
Which one of the following are the MOST useful source of speedier and more comprehensive information?

► Suppliers
► Key customers
► Company reports
► Sales force



Question No: 39 ( Marks: 1 ) - Please choose one
Which one of the following characteristics is NOT a requirement for effective segmentation?

► Differential
► Achievable
► Accessible
► Measurable


Question No: 1 ( Marks: 1 ) - Please choose one
A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?
► Selling
► Advertising
► Barter
► Marketing

Question No: 2 ( Marks: 1 ) - Please choose one
A business can have excellent products and services due to excellent marketing skills and techniques that are essential for a company's success. So what are the requirements needed for today's marketer to achieve the organization's goals?
► Neither creativity nor critical thinking skills
► Both creativity and critical thinking skills
► Critical thinking skills but not creativity
► Creativity but not critical thinking

Question No: 3 ( Marks: 1 ) - Please choose one
A marketing manager of a large consumer foods company is studying distribution, promotion, and price of the company's product. Marketing manager is studying which one of the following concepts?
► Marketing plan
► Marketing strategy
► Marketing mix
► Market offering

Question No: 4 ( Marks: 1 ) - Please choose one
Which one of the following phrases reflects the marketing concept?
► The supplier is a king in the market
► Marketing should be viewed as hunting not gardening
► This is what I make, won't you please buy it?
► This is what I want, won't you please make it?

Question No: 5 ( Marks: 1 ) - Please choose one
Which one of the following options is best to explain the purpose of intranets?
► Buying and selling processes
► Business-to-business purchasing
► Communication among employees
► Maintaining customer relations

Question No: 6 ( Marks: 1 ) - Please choose one
What are we going to do? And, how are we going to do? In which of the following categories these two questions fall?
► Researching
► Planning
► Controlling
► Managing

Question No: 7 ( Marks: 1 ) - Please choose one
XYZ Company purchased Hear Music and began making compilation music CDs to play and sell in its stores. It has also tested new restaurant concepts; XYZ Company is considering which of the following strategies?
► Product development
► Market development
► Diversification
► Market penetration

Question No: 8 ( Marks: 1 ) - Please choose one
The strategic marketing process is how an organization allocates its marketing mix resources to reach its:
► Stated business idea
► Target market
► Competition
► Area of expertise

Question No: 9 ( Marks: 1 ) - Please choose one
Which of the following sets refers to the order or sequence of marketing management functions?

► Control - implementation - market planning
► Market planning - control - implementation
► Implementation - control - market planning
► Marketing planning - implementation - control

Question No: 10 ( Marks: 1 ) - Please choose one
General Motors need to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Which one of the following survey would be used by General Motors?
► Mail
► Telephone
► Personal interview
► Population

Question No: 11 ( Marks: 1 ) - Please choose one
A person on the University Book Shop's survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. What is a type of this question?
► An open-ended
► A dichotomous
► A multiple choice
► A scale

Question No: 12 ( Marks: 1 ) - Please choose one
Currently, you find yourself involved in marketing research. The research you are using is flexible, allows explanation of difficult questions and lends itself to showing products and advertisements. What is this form of research?
► Personal interviewing
► Online interviewing
► Vision phone interviewing
► Mall intercept

Question No: 13 ( Marks: 1 ) - Please choose one
Marketing researchers usually draw conclusions about large groups of consumers by studying which of the following small component of the total consumer population?
► Group
► Sample
► Target group
► Audience

Question No: 14 ( Marks: 1 ) - Please choose one
In creating research questionnaires, which of the following is good advice for research specialist to follow?

► Use care in the wording and ordering of questions
► Questions do not have to be arranged in a logical order
► Ask personal questions in the middle of the instrument
► Avoid eye contact as it may confuse the respondents

Question No: 15 ( Marks: 1 ) - Please choose one
How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer's behavior?
► Belief
► Subculture
► Post purchase feeling
► Stimulus-response Model

Question No: 16 ( Marks: 1 ) - Please choose one
Which one of the following factor relates to family that influences consumer behavior?

► Cultural
► Social
► Personal
► Business

Question No: 17 ( Marks: 1 ) - Please choose one
A change in an individual's behavior prompted by information and experience refers to which one of the following concept?
► Learning
► Role selection
► Perception
► Motivation

Question No: 18 ( Marks: 1 ) - Please choose one
Unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment refers to which one of the following?
► Belief
► Culture
► Personality
► Self-awareness

Question No: 19 ( Marks: 1 ) - Please choose one
The buying process starts from which one of the following stage in which the buyer recognizes a problem or need?

► Need recognition
► Information search
► Evaluation of alternative
► Purchase decision

Question No: 20 ( Marks: 1 ) - Please choose one
The consumer can obtain information from any of several sources. Which is NOT one of these sources?
► Personal
► Commercial
► Attitude
► Public

Question No: 21 ( Marks: 1 ) - Please choose one
Which one of the following factor is the most effective source of obtaining information that legitimizes or evaluates products for the buyer?
► Public
► Experimental
► Personal
► Social

Question No: 22 ( Marks: 1 ) - Please choose one
You enter a shop and call the department manager to assist in the purchase of industrial equipment. You are considering a change in product specifications, terms or suppliers. This specifies which of the following buying situations?
► Modified rebuy
► New task
► Straight rebuy
► Gatekeeper activity

Question No: 23 ( Marks: 1 ) - Please choose one
You purchase cleaning supplies for your custodial help regularly. It is showing which buying situation?
► Modified rebuy
► Straight rebuy
► Modified straight rebuy
► Consumer buy

Question No: 24 ( Marks: 1 ) - Please choose one
A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?
► Straight rebuy purchase
► Delayed purchase
► New-task purchase
► Modified rebuy purchase

Question No: 25 ( Marks: 1 ) - Please choose one
Mobilink divides buyers into groups based on their knowledge, attitudes, uses or responses to a product. It is obviously using which type of segmentation?
► Behavioral
► Psychographic
► Demographic
► Geographic

Question No: 26 ( Marks: 1 ) - Please choose one
Following are the variables for the segmentation of international markets EXCEPT:
► Geographic factors
► Economic factors
► Cultural factors
► Psychological factors

Question No: 27 ( Marks: 1 ) - Please choose one
Marketers need to position their brands clearly in target customers' minds. The strongest brands go beyond attributes or benefit positioning. On which of the following basis the products are positioned?
► Desirable benefit
► Good packaging
► Strong beliefs and values
► Customer image

Question No: 28 ( Marks: 1 ) - Please choose one
Which one of the following categories refers to a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges?
► Product line
► Line extension
► Private brand
► Product bandwidth

Question No: 29 ( Marks: 1 ) - Please choose one
When a company introduces additional items in a given product category under the same brand name, such as new flavors, forms, colors, ingredients, or package sizes refers to which of the following steps?
► Line extensions
► Product mix
► Service variability
► Service intangibility

Question No: 30 ( Marks: 1 ) - Please choose one
The purpose of idea generation is to create a _____ of ideas. The purpose of succeeding stages is to _____ that number.
► Small number; reduce
► Small number; increase
► Large number; increase
► Large number; reduce

Question No: 31 ( Marks: 1 ) - Please choose one
A review of the sales, costs and profit projections for a new product to find out whether they satisfy the company's objectives refers to which one of the following concepts?
► Business feasibility
► Feasibility study
► Business analysis
► Product acceptance

Question No: 32 ( Marks: 1 ) - Please choose one
Which one of the following steps calls for testing new-product concepts with groups of target consumers in new product development?
► Concept development
► Concept testing
► Idea generation
► Test marketing

Question No: 33 ( Marks: 1 ) - Please choose one
Which one of the following groups of people get the product exposure but is not often perceived by the majority of potential buyers as typical consumers?
► Early Majority
► Late Majority
► Early Adopter
► Innovators

Question No: 34 ( Marks: 1 ) - Please choose one
If BATA Company Ltd. has slow sales growth, profits are nonexistence and there are heavy expenses incurred. Which of the following stage is being faced by the BATA?
► Introduction
► Growth
► Maturity
► Decline

Question No: 35 ( Marks: 1 ) - Please choose one
First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need for such a service. Which one of the following is the best discretion of product failure?
► Establishment of a customer information system
► Organization structure
► Technological advancement
► Scanning corporate capabilities

Question No: 36 ( Marks: 1 ) - Please choose one
When a customer pays Rs.1000 and receives a television set in return. What does this example show?
► Exchange
► Transaction
► Market
► Segment

Question No: 37 ( Marks: 1 ) - Please choose one
Identify the first step in a strategic planning process.
► Define the company's mission
► Develop the business portfolio
► Plan marketing strategies
► Set objectives and goals

Question No: 38 ( Marks: 1 ) - Please choose one
The publishers of “The Economist” developed a campaign to market the magazine to university and college students studying business and management courses. The publishers are focusing on which of the following strategies?
► Product development
► Horizontal diversification
► Market development
► Conglomerate diversification

Question No: 39 ( Marks: 1 ) - Please choose one
Information about consumers, competitors and channel members (wholesalers, and retailers) is collected mostly from which one of the following sources?
► External environment
► Internal environment
► Top management
► Middle management

Question No: 40 ( Marks: 1 ) - Please choose one
Suppose marketers at Lever Brothers are trying to determine whether the use of coupons for detergent was the reason for a sales increase in a particular store. What type of study conducted to answer this question?
► Exploratory
► Descriptive
► Causal
► Qualitative

Question No: 41 ( Marks: 10 )
Discuss the reasons of the vanishing mass market.

Mass Marketing: is defined as creation of products in bulk and then companies sell them to the consumer.
Reasons for vanishing Mass market:
1. Now-a-days markets are more customer-oriented and marketers and organizations usually first determine the needs, wants and demands of a consumer and then they create the product which is not what was done in mass marketing.
2. Mass marketing usually follows the Production concept but now-s-days companies and marketers prefer to use the Marketing concept or Societal Marketing concept.







Question No: 1 ( Marks: 1 ) - Please choose one
In a Michael Porter Model, which one of the following options is a major tool in the identification of ways to create value in an organization?
► Chain model
► The BCG model
► Five forces model
► Value chain model

Question No: 2 ( Marks: 1 ) - Please choose one
A marketing manager of a large consumer foods company is studying distribution, promotion, and price of the company's product. Marketing manager is studying which one of the following concepts?
► Marketing plan
► Marketing strategy
► Marketing mix
► Market offering

Question No: 3 ( Marks: 1 ) - Please choose one
Which one of the following options represents this statement “What place do you want your product to hold in the consumer’s mind”?

► Product
► Positioning
► Promotion
► Place

Question No: 4 ( Marks: 1 ) - Please choose one
Relationship marketing is a consistent application of up to date knowledge of individual customers to product and service design. Why it is communicated interactively to customers?

► For delivering short term value & satisfaction to customers
► For delivering long term value & satisfaction to customers
► For delivering short term value to management
► For delivering long term value to management

Question No: 5 ( Marks: 1 ) - Please choose one
An important concept in which we realize that losing a customer means losing more than a single sale. It means losing the entire stream of purchases that the customer would make over a lifetime of patronage. Which one of the following options reflects this concept?

► Net profit
► Customer lifetime value
► Relationship marketing
► Market share

Question No: 6 ( Marks: 1 ) - Please choose one
When a church targets different demographic groups to increase attendance, it is an example of which of the following options?

► Not-for-profit marketing
► Mindless marketing
► Ethics in marketing
► Societal marketing

Question No: 7 ( Marks: 1 ) - Please choose one
Airlines offer frequent flier marketing programs to build value and satisfaction into the customer relationship. Using this approach, airlines add which of the following benefits to the customer relationship?

► Social benefits
► Structural benefits
► Financial benefits
► Old age benefits

Question No: 8 ( Marks: 1 ) - Please choose one
The digital age will fundamentally change customers’ thinking of convenience, speed, price, product information and service. This new consumer thinking will affect which one of the following businesses?
► A few businesses
► Every business
► Established businesses
► Starting up businesses

Question No: 9 ( Marks: 1 ) - Please choose one
Some banks have increased their market share by offering accounts especially for children in another city. This example illustrates which of the following growth strategies?
► Market penetration
► Market development
► Horizontal diversification
► Conglomerate diversification

Question No: 10 ( Marks: 1 ) - Please choose one
Which of the following sets refers to the order or sequence of marketing management functions?


► Control – implementation – market planning
► Market planning – control – implementation
► Implementation – control – market planning
► Marketing planning – implementation - control

Question No: 11 ( Marks: 1 ) - Please choose one
Your colleague is confused about using the marketing research process. In which footstep he is feeling difficulty?

► Defining the problem
► Defining the research objectives
► Defining the problem and research objectives
► Researching a research agency to help

Question No: 12 ( Marks: 1 ) - Please choose one
Gathering secondary information is one of the steps of developing
the research plan. What does the meaning of secondary information in marketing research?

► That does not currently exist in an organized form
► That already exists somewhere, having been collected for another purpose
► That the researcher can obtain through surveys and observation
► That already exists somewhere in an organized form

Question No: 13 ( Marks: 1 ) - Please choose one
Which method of research can be used to obtain information if people are unwilling or unable to provide?

► Observations
► Focus groups
► Personal interviews
► Questionnaires

Question No: 14 ( Marks: 1 ) - Please choose one
Which one of the following statements BEST characterizes marketing research?

► Research is a continuous process, providing a constant flow of information
► Research is conducted on a special-project basis
► Research is performed when routine information is required
► Research is the basis for making recurring marketing decisions

Question No: 15 ( Marks: 1 ) - Please choose one
ABC Research Group must guard against problems during the implementation phase of marketing research or its clients. Typically, management will not encounter which of these problems?

► Respondents who refuse to cooperate or give biased answers
► Interviewers who make mistakes or take shortcuts
► Interpreting and reporting the findings
► Primary data that conflict with secondary data

Question No: 16 ( Marks: 1 ) - Please choose one
Research of buying decisions by large companies to find out what they buy, where they buy, how and how much they buy refers to which one of the following buying decision?

► Market buying decision
► Consumer buying decision
► Social buying decision
► Group buying decision

Question No: 17 ( Marks: 1 ) - Please choose one
Society’s relatively permanent and ordered divisions whose members share similar
values, interests and behaviors reflect which one of the following option?

► Social classes
► Habitual buyers
► Charismatic leaders
► Opinion leaders

Question No: 18 ( Marks: 1 ) - Please choose one
Which one of the following factor relates to family that influences consumer behavior?


► Cultural
► Social
► Personal
► Business

Question No: 19 ( Marks: 1 ) - Please choose one
The buying process starts from which one of the following stage in which the buyer recognizes a problem or need?


► Need recognition
► Information search
► Evaluation of alternative
► Purchase decision

Question No: 20 ( Marks: 1 ) - Please choose one
You purchase cleaning supplies for your custodial help regularly. It is showing which buying situation?

► Modified rebuy
► Straight rebuy
► Modified straight rebuy
► Consumer buy

Question No: 21 ( Marks: 1 ) - Please choose one
“A purchase in which the customer buys the same goods in the same quantity on the same terms
from the same supplier” refers to which one of the following buying situations?
► New-task
► Modified rebuy
► Straight rebuy
► Negotiated

Question No: 22 ( Marks: 1 ) - Please choose one
When a company caters to clothing, cosmetics and to iletries markets, it is probably using which type of segmentation?
► Demographic
► Gender
► Behavior
► Geographic

Question No: 23 ( Marks: 1 ) - Please choose one
Mr. ABC and his staff have decided to use target mar
keting to reach their sales goals. Which are their three steps (in order) to target marketing?

► Market segmentation, market positioning and target marketing
► Market segmentation, target marketing and market positioning
► Market alignment, market segmentation and market positioning
► Market recognition, market preference and market insistence

Question No: 24 ( Marks: 1 ) - Please choose one
Which of the following are industrial products that aid in
the buyer’s production or operations, including installations and accessory equipment?
► Materials
► Specialty items
► Capital items
► Supplies

Question No: 25 ( Marks: 1 ) - Please choose one
Developing a product or service involves defining the benefits that it will offer.
The benefits such as quality, features and design, style that are communicated and delivered comes under which of the following categories?

► Private brands
► Product attributes
► Consumer products
► Product mixes

Question No: 26 ( Marks: 1 ) - Please choose one
Marketers need to position their brands clearly in target customers’ minds. The strongest brands go beyond attributes or benefit positioning. On which of the following basis the products are positioned?
► Desirable benefit
► Good packaging
► Strong beliefs and values
► Customer image

Question No: 27 ( Marks: 1 ) - Please choose one
An organization with several product lines has which one of the following mix that consists of all the product lines and items which a particular seller offers for sale?

► Product mix
► Brand mix
► Consumer mix
► Packaging mix

Question No: 28 ( Marks: 1 ) - Please choose one
With what groups do firms conduct concept testing for new products?

► Suppliers
► Employees
► Target customers
► Focus groups

Question No: 29 ( Marks: 1 ) - Please choose one
After concept testing, a firm would engage in which stage for developing and marketing a new product?

► Marketing strategy development
► Business analysis
► Product development
► Test marketing

Question No: 30 ( Marks: 1 ) - Please choose one
If the company’s sales are slow down, and profits level off or decline. At which stage the company has reached?

► Introduction
► Decline
► Growth
► Maturity

Question No: 31 ( Marks: 1 ) - Please choose one
Which of the following marketing mix activity is most closely associated
with newsletters, catalogues and invitations to organization-sponsored events?
► Pricing
► Promotion
► Distribution
► Product

Question No: 32 ( Marks: 1 ) - Please choose one
Three main strategies for intensive growth are market penetration, product development and ______________.
► Product improvement
► Market saturation
► Market growth
► Market development
Question No: 33 ( Marks: 1 ) - Please choose one
Buying goods and services for further processing or for use in the
production process refers to which of the following markets?
► Consumer markets
► Government markets
► Business markets
► International markets
Question No: 34 ( Marks: 1 ) - Please choose one
Which one of the following factor does not affect the economic environment of organizations?

► Donation to hospital
► Exchange rate
► Value added tax
► Disposable income

Question No: 35 ( Marks: 1 ) - Please choose one
Which one of the following are the MOST useful source of speedier and more comprehensive information?
► Suppliers
► Key customers
► Company reports
► Sales force
Question No: 36 ( Marks: 1 ) - Please choose one
Which one of the following steps in the marketing research process deals in "defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings"?
► Developing the research budget
► Choosing the research agency
► Choosing the research method
► Developing the research plan

Question No: 37 ( Marks: 1 ) - Please choose one
Which one of the following sets represents 4 C’s of the marketing mix?

► Customer solution, cost, convenience, communication
► Customer, cost, convenience, comfort
► Convenience, communication, coverage, cost
► Cost, coverage, communication, consultancy
Question No: 38 ( Marks: 1 ) - Please choose one
Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following?
► An image
► A service
► A good
► An idea
Question No: 39 ( Marks: 1 ) - Please choose one
In BCG matrix, which one of the following SBUs finances the company’s question marks and stars?
► Stars
► Cash cows
► Question marks
Note: Confusing question has no clear dimension
Question No: 40 ( Marks: 1 ) - Please choose one
Environmental groups are one kind of which of the following publics?
► Citizen-action publics
► Media publics
► Government publics
► Local publics

Question No: 41 ( Marks: 10 )
Trend analysts labeled the specific areas of concern regarding natural environment. Identify those trends in the firm’s natural environments.
Answer:
The NATURAL ENVIORNMENT involves natural resources that are needed as input by marketers or that are affected by marketing activities.
Trend analysts have labeled the following specific areas of concern regarding natural environment.
I. Storage of Raw material.
Raw materials are very important in natural environment and the resources like air, water, wood products have been effected and damaged by industries. For example non renewable as oil, coal and various minerals have been seriously depleted during industrial expansion. Foresighted companies are becoming environmentally friendly and are producing environmentally safe and recycleable or biodegradeable goods. The public response to these companies is encouraging however lack of adequate funding specially in third world countries is major barrier.

II. Increased population;
Increased population posed different threats and is a word wide problem and damage the industry in many ways.

III. Government interventions.
Gonverment has caused enviormental concern to be more practical and necessary in business and industry. Government can server the role of leader to support this and government can also apply punishment schemes that go against this. Government has greater role.

IV. Enviornmental sustainable strategies:

Maximum efforts should be done by companies to develop and implement enviormental sustainable strategies. One good example is GREEN EFFECT/MOVMENT .The so called green movement has encouraged or even require that firms build strategies that are not only enviormental friendly and also they should be enviormentally proactive. Firms are now watching the links between healthy environment and healthy economy.